Doe Deere is the social media savvy artist and designer behind the makeup brand Lime Crime. Noted for its vibrant hues and bold color combinations. Doe launched Lime Crime in 2008 to fulfill her own need for bright and unusual makeup colors to accompany her DIY fashion line she was selling on eBay. The name comes from her favorite color, bright green, and breaking the rules, encouraging us not to take ourselves too seriously.

In a December 1, 2015 interview with Bustle.com, Doe shares with us her favorite fashion rules to break. Reminding us that makeup and fashion are suppose to be fun not confining. Doe is well known in the beauty industry for the audacious fashion and makeup choices she shares on social media. She breaks down 7 of the most steadfast fashion don’ts and shows us how she turns them into fashion do’s.

Combining a bold eye with a bold lip is a rule Doe tells us she breaks daily. Pairing a smokey eye with deep intense shades of red lipstick or rusty-red shadows with vibrant blue lipstick. Doe blows this long standing fashion rule out of the water, making an energizing and eye-catching combination.

Bring together striking color combinations fearlessly, referencing Prada’s new line that pairs mints with bright yellows and cotton candy pinks with chartreuse. Doe’s favorite combinations are pink and green, peach and periwinkle, hot pink and lavender. Mixing vibrant colors for a magical effect.

Doe is a big fan of print-on-print looks, telling us there is no wrong way to pull patterns together. The more the merrier. Keeping them within the same color scheme or complimentary colors can keep things from looking messy. Brightly colored socks with open toed shoes extend your shoe wardrobe through the seasons beautifully and offer another opportunity to showcase a love of pattern mixing.

Vibrant clothing with brightly colored hair, no need to dress drab simply for a love of vivid hair color. Just pay attention to the intensity of color. Pastel hair with light airy shades, deeper hair colors go beautifully with more saturated hues.

Dressing for your age and dressing for the occasion. Doe insists “Do YOU, at any age”. Age is no excuse to be afraid of bold color or tutu’s, wear what you love. Why tuck your special occasion clothes away? Wear them to unexpected places. That evening gown gathering dust in the back of your closet can look smashing paired with a sweater for a day of shopping. Wear what makes you feel like your best self.

Calling the fans of her brand Unicorns, Doe describes them as brave people who defy expectations. She thinks of them as the inspiration behind everything she does. Insisting on trying everything out herself before allowing it to go into production. She makes sure its authentic to Lime Crime and to her customers. Frequently speaking on the subject of women-owned business and entrepreneurship, she loves mentoring other female entrepreneurs and encourages them to contact her through Instagram for advice.

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