As the internet is continually becoming more populated and incorporated into daily routines, business owners are starting to understand the importance of keeping a clean reputation online. Nowadays, web surfers can find out many details about virtually any business with a simple query from a search engine. Huge authority sites like Yelp play an integral part in a business’s success and longevity, and if not handled correctly, can cost a company a considerable amount of revenue.

When doing business with a new company, many individuals often search the company online to gauge its reliability and previous customer relations. Online Reputation Reviews and Google reviews often showcase on the first page of results which often give a bird’s eye view of previous customer feedback. If it’s not in good standing, the company itself is at risk.

Recently, Entrepreneur.com outlined the importance of online reputation management and tips to begin focusing on one’s online reputation, as described here. Within the article, readers are given a few ways to monitor their online reputation, correct issues with previous customers, and how to effectively push down negative reviews on search results. The article itself is an awesome starting point for those interested in Online Reputation Management and provides a good amount of actionable tips that can be applied almost immediately.

Of course, ORM is a slippery slope to climb and its something that needs to be stayed on top of. A business that has a perfect reputation online provides safety and reassurance for individuals or businesses that have never interacted with the company before. On the other hand, a company that had horrible ratings often is skipped and left without a sale. Any business that does not put the time or money into online reputation management is leaving a huge risk for leaving money on the table for their competitors.

As time goes on, customer reviews and feedback online continues to become an essential part of doing business. We’ve all seen companies or products online that have horrible ratings, and this typically evokes the feeling of worry or untrustworthiness.

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