Lori Senecal is known as a leader when it comes to marketing and advertising. Lori has many ideas that help companies achieve success through marketing.

According to PRNewswire, here are some of the biggest trends when it comes to marketing. The reason why you need to keep up with the trends is because marketing is always changing. What worked yesterday may not work tomorrow. If you do not keep up with what customers want, you will miss out.

The first trend is aiming for the heart. You should try to evoke an emotional response with your ads. Use empathy and sympathy. You should also use real people. Using real people, as opposed to stock photos, is a great way to connect with your viewers.

You should also focus on creating a delightful experience. This means that when you create an ad, whether it is a video or something else, it should delight and inspire your audience. This is especially important when it comes to social media marketing and advertising. People do not want to see annoying ads popping up all over the place. That is why you have to create ads that are not annoying at all. Your ads need to be interesting and exciting so that people actually love it when they see them. You should also use strong and vivid colors. This will make your ads stand out. People will start noticing your ds. That is a good thing. So many ads go unnoticed because of banner blindness, and using vivid colors is a way to combat this.

You also need to make your ads optimized for mobile devices. This includes phones and tablets, but also other mobile devices. If your ads are optimized for mobile, then you will be able to reach a lot more people who are using mobile devices.

Lori Senecal was the Global CEO of Crispin Porter + Bogusky. As their Global CEO, she grew their revenue by twenty one percent. She helped them grow tremendously. She also headed the New York office of Mccann Erickson.

Read more: http://www.gcreport.com/curious-storied-career-lori-senecal-global-ceo/

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