Nicolas Kraft is the V.P. of Global Business Development. He has recently participated in the Le Defile L’ Oreal Paris during fashion week within the City of Lights. This annual event is sponsored by L’ Oreal and it is used to showcase the world’s top fashion brands. Some of the biggest names in modeling attend this event. It takes place every year in September. The last event was presented in 2018. Some of Hollywood’s A-list talent also graced the walkway.

The Seine runs through the city and the show’s sponsors created a floating runway for the models. Many people within public could literally view the event. They were amazed by what they were seeing. There were drones flying around broadcasting the event all over Paris and throughout the world. Nicolas Kraft realized that this was going to happen.

The show represents what the global L’ Oreal company can do with its cosmetics. Makeup plays an important part of the fashion world just like clothing and the models. Makeup puts on the finishing touches for the models. It brings out their natural beauty and it helps to enhance their outfits.

The event drew large crowds. There were scores of teens filling the streets watching the event live and on their mobile devices. Nicolas Kraft knows that modern technology has that kind of impact on people today. This is another reason why L’ Oreal presented the show directly to the public in this way.

Le Defile L’ Oreal helps the fashion industry to refocus its efforts and energy on the new fashion designs that are being created. The looks that are presented at this show will eventually become the future trends of clothing and style for the masses. Nicolar Kraft is aware of this truth. This knowledge is another reason why the Le Defile L’ Oreal is important to the fashion industry as a whole.

Find out more about Nicolas Krafft: https://www.xing.com/profile/Nicolas_KRAFFT

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