Eucatex first went into business in 1951. Since then, the company has grown its operations to cover wood fiber panels, wall partitions, and ceiling lining and insulation materials. The company also operates in the toys, furniture, paint, flooring, and door markets.

Flavio Maluf has been an integral part of Eucatex since 1987 when he joined the commercial side of the business. In 1997, he rose to the rank of president of the company. Under his leadership, Eucatex has focused not only on business growth but also on business sustainability and environmental friendliness.

By 2018, Eucatex was doing business with approximately 40 countries. Financially, the company has experienced steady growth over the years as reflected in its annual revenue earnings. In 2017, the company netted profits worth R$18.6 million. Additionally, Eucatex is one of the largest employers in Brazil with more than 2,000 employees. Flavio Maluf has played a central part in growing the company into a business leader on all fronts.

Given the key raw material for Eucatex operations is the eucalyptus tree, Flavio Maluf led Eucatex in promoting business sustainability by ensuring it plants its own trees. This is in line with global reforestation efforts to fight climate change and maintain the natural environment.

Back in the 2000s, Flavio Maluf led his company in producing environmentally friendly products. During this time, businesses in the industry were not paying attention to this aspect of a business. Consequently, Flavio Maluf served a business niche many did not even know existed, especially in the USA. To date, his company still supplies a significant part of this market segment with environmentally friendly products through the American Home Depot chains.

Before joining Eucatex, Flavio Maluf worked with Citicorp. Here, he worked on his managerial skills –skills that have come in handy in the management of a global giant such asEucatex. For his education, Flavio Maluf studied mechanical engineering at Fundação Armando AlvaresPenteado (FAAP) in Brazil. He then proceeded to New York University where he pursued a course in business administration.


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