The company Fabletics has been in operation for three years. Kate Hudson’s Fabletics has grossed $250 million in those three years, competing directly with online giant Amazon. One of the reason that it’s growing is because of ‘active wear’ movement. While it might seem counter intuitive to start a successful online business and open stores later on, Fabletics has done this successfully. It has followed the example of Apple and Warby, who began an online business and opened stores later.



Fabletics uses a subscription mechanism to sell clothing to its customers. The model is simple, customers prefer brands that are motivating and that drives a person; that what Fabletics offers and with a mix of convenience and membership, Fabletics has created a powerful combination. It has given an opportunity to the consumer to buy a product that meets their tastes and preferences. It treats the customer as individuals.



Traditionally, most recognized brands have been defined by price and quality of their goods or services. However, due to the shift of the economic means, this combination might not always work. Customer satisfaction, customer experience, brand recognition, customization and adding elements such as gamification have become major priorities to the modern consumer. So how is Fabletics achieving this? Fabletics uses a membership model that gives them a chance to offer customized services and on-trend at half price of their competitors. This is inspired by the fact that it is easier for a brand to make their customer happy when they know who are their customers and their taste and preferences.



Fabletics has made use of reverse showrooming model to get products to the customers. What is reverse showrooming? This is a technique that allows Fabletics to concentrate on the culture of the customers in a particular area, such that by the time the company opens a store in that area it already knows what the customers want. It gathers information online e.g. through membership, which is essential to sell its product in both online and the physical stores. This strategy is working for Fabletics since it enables them to build relationships, be trusted, open local stores, and sell their products in events and other activities. Statistics indicate that 30%-50% of the customers who walk into their stores are already a member and about 25% become a member in the store.



Fabletics know that displaying the right content in both physical and digital stores is vital so as not to destroy the customer-brand journey. While using online local information about preferences implies that physical stores will only hold collections that are preferred by the local customers and can be changed as trends change and tastes change. The local stores are stocked on the basis of various records including membership preferences for the local members, social media comments, real-time sales activity and store heat-mapping data. According to Dustin Netral, Fabletics believe in a chance of shopping which is built on a combination of global fashion trends with user preference data to analyze satisfaction. Fabletics also adds new ranges to do refined tests all the time.

Kate Hudson is another celebrity who has chosen to contribute her name, her time, and her creativity to this month’s very special awareness for not only women, but men’s forward battle in finding a cure for breast cancer in as near in the future as possible. She has found her way to join those who are like-minded, both men and women, through her active wear clothes line called Fabletics.

Her website where she sells most of her product has a three-part registration center: Step 1 is making your personal style profile quiz to let the site know best how you might benefit from Forbes’ recap of their push to take on Amazon. Step 2 is to choose your favorite picks out of profile results. Step 3, of course, is our favorite one: shopping! You then sign up to purchase one outfit per week, and of the inventory, one new outfit is featured as part of your choice monthly. There is an anytime cancellation policy, and money back guarantee for any outfit returned.

“As a fashion company, our flexible-subscription business model makes it possible to pass along the substantial savings we realize to our customers.” This comes from TechStyle, the actual owner of the company and website promotions.

On Twitter and Facebook, the blessing behind the company, co-founded by Kate and JustFab, women are presented after registration on the site with a new outfit designed exclusively for Fabletics. She has the choice to purchase or pass for the month. The draw is that the outfits are so fabulous as work out clothing to keep anyone feeling beautiful during their progress of keeping active, fit and healthy.

The awareness of health is of utmost importance to us all in this shared attempt to enjoy working out and keeping our exercise regime consistent. Staying healthy includes annual breast exams, pelvic exams and eating healthy. Kate’s Fabletics website is all about choosing the best offerings possible. You automatically join the VIP club as a shopper. Your style profile is taken seriously, and your choices in outfits are programmed to collaborate with your entries on the website forms, which can be updated at any time.

Ms. Hudson has become an ambassador for the Fashion Targets Breast Cancer charity.

Hudson admits she loves pink, but has the savvy to know that women will only workout with joy if they feel spectacular in the progress of reshaping their bodies, their spirits, their world. She has over one million followers on her website, and there are eleven retail stores nationwide that feature her active wear on social media like Facebook. There will certainly be more in the future. JustFabs is part of the Council of Fashion Designers of America (CFDA) which contributes to not only cancer research, but HIV/AidS research.

Learn more about Fabletics:

In just three years, Fabletics has grown from a small, U.S. based subscription shopping service to a powerhouse retailer. They now have six brick and mortar stores and growing and serve subscribers in seven more countries. They specialize in active wear but also sell casual clothing and accessories like underwear and bags. Fabletics even has a line for men now!

Because Fabletics designs and manufactures its own products, they cut out the “middle man” role that most retailers play. This way, they can offer high quality clothing to their customers at bargain prices. You also can’t find their clothing anywhere else and items change often, so don’t hesitate when you see something you love! If you want to try before you buy, you can check out one of the Fabletics stores to see and feel products in person.

Poshmark is super easy and fun to use. It just feels like online shopping, but with perks! First, head to their website to create a profile and take their style quiz. The quiz determines your personal style and helps them give you personalized product recommendations. Then you can either shop as a guest like on any other online store or sign up for a VIP membership. This gives you perks like earning points toward free stuff, free shipping on orders over $49, and up to 50 percent off regular product prices (which you can see on Pinterest.) Each month you can either make a purchase or choose to “skip the month.” If you forget to do either, you will be charged $49.95, which can be used as a credit toward your next order!

Unlike other subscription boxes or services, Fabletics gives its customers complete freedom. You can always choose exactly which items you want to receive each month, so you never get any disappointing or boring products you don’t want. Whether you live for Pilates, are training for a marathon, or just have to chase after your kids, Fabletics sells clothes that fit your brand of active lifestyle. From sports bras and shorts to leggings and hoodies, you’re sure to find a flirty, fun look that will keep you comfortable no matter where your day takes you.

Kate Hudson is an iconic actress, an entrepreneur in the fashion field, fashion tastemaker, and a good modeler. She is an iron lady sacrificing herself to ensure that her dreams come true. Kate Hudson is a wife and a mother of two. She has done a lot of so many good things that proofs she is a passionate lady. Kate passion for motivating women to stay healthy and active lives led her to come up with ways to ensure that ladies live a comfortable and enjoyable life by designing classy costumes for them. Kate Hudson is the co-found of Fabletics, a fashion company that has taken over the fashion market by waves. Every month, Kate shares her favorite outfits through pictures, so you can rest assured they are always Kate-approved when buying them.

JustFab Inc. Co-CEOs, Adam Goldenberg, and Don Ressler together with Kate Hudson launched Fabletics after they noticed a niche in the active wear marketplace. The market was full of luxury brands, but none offered stylishly and high-quality costumes at an accessible price point. The three unstoppable entrepreneurs joined forces and established the Fabletics brand in 2013. Within a year the company had spread to Germany, United Kingdom, Canada, and France. In 2015 the company started to ship orders worth millions of cash and extended its services to Australia. On June 2015 the company launched a new line of design to include men wear that saw it expand to Netherlands and Spain. Currently, their Twitter community is a worldwide affair.

In a recent interview with Marie Claire Magazine at, Kate Hudson said that they have an initiative duped lazy-gal rescue which is aimed at producing athleisure dresses that ladies would wear for a night out or a night date. She says that the dress gives a casual look and can be worn in an office setting. She says that it is more of a comfort thing, and one can be active in them and have a more mobile experience. The dress minimizes the stress ladies usually experience when getting out of cars on a dinner dress. Kate also says that Fabletics Company has designed their bathing suits in a manner that will allow individuals to be as active as they can. The costumes are very much performance focused. According to her, she says that fabletics brand makes people feel like they’re protected in these clothes without compromising their sexiness and femininity.

Fabletics create clothing that inspires people to stay active and to motivate them to indulge themselves in activities that keep them fit without worrying of costume tearing during the practice. They have been producing high quality and trendy designs checking on price top make them affordable to many people. This is where the inspiration starts. Beyond the clothing, Our favorite review has continued to foster a community of individuals who embrace their mantra of “Live Your Passion” every day.

JustFab is a company that is on to something that others online retailers should take note of. This is a company that has made some curvy women very happy by catering to a new crowd of females. There are lot of plus sized women that have been shopping exclusively on plus sized websites. In the past they may have felt like there was nothing available for them on sites like JustFab, but that has changed.

According to The Curvy Fashionista website, JustFab is among the growing number of online stores that have made it so much easier for plus sized females to shop online. The site has become immensely popular, and the appeal to curvy females is going to give the site a whole new dimension of fans. That is why there is so much excitement in the air for women that are looking for the high maxi miniskirts and denim jeans.
Read more:
JustFab: Women’s Shoes, Boots, Handbags & Clothing Online
JustFab | CrunchBase

There is a ton of buzz about this type of web environment that has online stores that cater to people of many different sizes. It is rather easy to do this because JustFab is not a brick and mortar store. There is no extra room that is needed in a physical building to house a wide variety of clothing sizes. That may be part of the reason that this company has decided to implement the curvy line of products for females. The company was not losing anything by doing this. If anything, JustFab is going to gain a lot of new customers that are hearing about this new line.

A lot of plus sized women where already shopping for accessories like purses online. They were already getting sneakers and jewelry. In other words, many curvy women were already fans of the JustFab brand. They may have been buying accessories, but many women were checking out all of the clothes and wishing for something that was in their size. These plus sized women do not have to wish and wait anymore. JustFab has done something very special and given these women access to the clothing they have longed for.

Learn more about JustFab: