As the internet is continually becoming more populated and incorporated into daily routines, business owners are starting to understand the importance of keeping a clean reputation online. Nowadays, web surfers can find out many details about virtually any business with a simple query from a search engine. Huge authority sites like Yelp play an integral part in a business’s success and longevity, and if not handled correctly, can cost a company a considerable amount of revenue.

When doing business with a new company, many individuals often search the company online to gauge its reliability and previous customer relations. Online Reputation Reviews and Google reviews often showcase on the first page of results which often give a bird’s eye view of previous customer feedback. If it’s not in good standing, the company itself is at risk.

Recently, Entrepreneur.com outlined the importance of online reputation management and tips to begin focusing on one’s online reputation, as described here. Within the article, readers are given a few ways to monitor their online reputation, correct issues with previous customers, and how to effectively push down negative reviews on search results. The article itself is an awesome starting point for those interested in Online Reputation Management and provides a good amount of actionable tips that can be applied almost immediately.

Of course, ORM is a slippery slope to climb and its something that needs to be stayed on top of. A business that has a perfect reputation online provides safety and reassurance for individuals or businesses that have never interacted with the company before. On the other hand, a company that had horrible ratings often is skipped and left without a sale. Any business that does not put the time or money into online reputation management is leaving a huge risk for leaving money on the table for their competitors.

As time goes on, customer reviews and feedback online continues to become an essential part of doing business. We’ve all seen companies or products online that have horrible ratings, and this typically evokes the feeling of worry or untrustworthiness.

How important would you, as a business owner, consider having a factual article about your business on a website that receives an astonishing 500,000,000 unique visitors each month? In addition, this website is so well-respected that it powers Google’s Knowledge Graph, therefore, when a person searches for your name or the name of your business, the entry typically shows up on the first page of the search results. Naturally any business owner would jump at the chance for a listing on this website, however, many entrepreneurs and notable persons neglect this valuable resource. 

The very popular website is Wikipedia, the online encyclopedia where people go for unbiased information on anything and everything. Business owners and people in the public eye who do not already have a Wikipedia can remedy this by creating one themselves, which is not easy, or by having the Wiki experts for hire at Get Your Wiki, a Wikipedia writing service that makes Wiki pages, create one for them. 

Creating a Wikipedia page that won’t get taken down is challenging, individuals must study Wikipedia’s strenuous guidelines, and then write about themselves or their business in a neutral tone, including only facts backed up by citations. It’s very hard to write about one’s self or one’s organization without letting any bias show. Having experts, like Get Your Wiki, create the page ensures that Wikipedia will remove down the entry. In fact, Get Your Wiki is so good that they guarantee their work. Organizations and public figures can also protect their online reputation by having Get Your Wiki watch their Wikipedia entry, making sure no one edits the page with biased or incorrect information.

Document dumps can prove very damaging to a person’s reputation. Personal information is supposed to remain personal. Memberships to online communities and website should be kept private. This does not always happen. Hacking occurs, and terrible consequences arise. At this point, Status Labs is able to step in and help.

The publication of bad reviews is not as dramatic as a hacking, but it can be just as harmful. The same is true of published news reports about criminal, civil, or personal matters. Again, this is where Status Labs can help.

Now, the Austin, TX-headquartered company Status Labs is getting help. Mike Paul, the man knows as “The Reputation Doctor”, is joining the company as a board advisor. He is not just going to lend his name to the company. Paul is going to serve as an active contributor to strategic planning.

Paul is well known for his ability to utilize public relations concepts to help address crisis scenarios. In other words, when a reputation suffers drastic and unexpected damage, Paul goes to work at helping to effectively address the situation.

Mike Paul has handled a number of high-profile clients for his own company. He has been a frequent guest on cable television and other media. This is because he truly does know what is necessary for impacting reputation management.

Darius Fisher, the president of Status Labs, welcomes Mike Paul to the fold. Under Fisher, Status Labs has done tremendously well. The company has helped around 1,500 clients in 35 countries deal with a number of reputation horror shows.

The revenue generated by Status Labs has grown by over 900% since the company was founded in 2012. Signs of the company’s good fortunes are reflected by the opening of offices in New York and San Paulo. The Austin office has even moved to the prestigious local business district.

With the addition of Mike Paul, Status Labs is going to achieve even more success. For those in dire need of reputation-crisis counseling and support, the success of Status Labs is a good thing. The company will grow, and become even more successful.