One thing that the year long study performed is it brought to light a little discussed aspect of business marketing. We here about recognition, awareness and conversion rates, but little about perception.

When you are shopping around for a product or service and you scour the internet ads and marketing copy, you will recognize known products and businesses, you will become aware of one’s you knew little about and you may end up buying something from either one. Learn more about Norman Pattiz: and

But what is your perception of that product or service before you decide to buy or not? And more importantly, how do you think that perception plays into your buying decision? It may be subconscious on your part, but perception is a big part of reality.

Podcasting has now been proven to raise or change a consumer’s perception of a product, and usually in a favourable light. Knowing this, businesses will now, if they haven’t before, make a conscious effort to not only bring the awareness of a product to a consumer but to target their perception of it as well. Let’s say you trade on the forex market, and only trade pairs in Europe.

You could trade currency pairs in Asia, but your perception is that Asian currencies are too volatile. A broker will want more business trading those pairs, he or she knows what the perception is, so they will make a podcast designed specifically to change that perception. In days past, brokers may have only focused on the recognition aspect of their marketing because they thought they were not in the business of changing people’s minds or trading habits.

With this new research that Edison did though, business owners and entrepreneurs now know that it is in their best interest to not so much change peoples’ minds, but to alter their perception of a product for the purpose of higher conversion rates.

You could say that a business owner/podcaster has to change their perception of a sales tactic and implement it accordingly in order to change the perception of a potential customer. It goes hand in hand most of the time and actions like these are what changes marketing trends.

The Capital group CEO Time Armour has recently been discussing a bet placed by billionaire investor Warren Buffett who has looked to show the public how their fund managers are often not achieving the best results for them, an argument made by Tim Armour on a regular basis. Buffett gambled $1 million in a charitable wager based around his belief a single investment made on a low yield passive S&P 500 company.

Tim Armour and Warren Buffett share a view that many hedge funds do not achieve the results they should as they are not managed in the correct way that allows the highest yield for investors. Tim Armour has spent a large amount of time in recent years explaining how he believes many funds are charging large fees and basing their investment strategy on a flawed theory of making a large number of trades made on a regular basis.

Tim Armour has recently explained he feels the investments made by many hedge fund managers are not of the highest quality and have been affected by consistently falling interest rates he believes will soon begin to rise once more. The change Tim Armour believes is coming is based on his belief the markets will react to the arrival of new President Donald Trump.

Follow Timothy Armour on LinkedIn.

Capital Group CEO Tim Armour also stated he believes the bond market will quickly turn towards a more defensive view of the world that will arrive once the post election joy and confidence begins to wain over the course of 2017.

Check for more details about Tim Armour.

In the medical field, professionals see a lot of different diseases. Some of the diseases are life threaten while others do not cause potential death but produce a lot of pain and suffering. One of the ways that medical professionals are able to help people fight diseases is through medical research. Many diseases have been slowed through medical research. Medical research has developed medicines to help the progression of numerous diseases.

Although medicine is helping many people to fight against all kinds of diseases, a lot of the medicines that have been developed through medical research do not cure diseases. The need for finding cures to all types of diseases is a major focus in the medical profession. One part of the body where medical research has been extensive over the past generation is the lungs. Regarding the body, the lungs play a major role in how people are able to go about their daily lives. Read more on

The lungs are responsible for the breathing that people do and the quality of breathing that people are able to do. When people have a lung disease, the amount and quality of breathing that people are able to do suffers because of the disease. Different diseases cause different levels of problems concerning the lungs.

According to PR Web, through medical research there have been a variety of medicines that have been discovered that help the symptoms of lung diseases. However, through medical research, there have been treatments that have been discovered that help to resolve the problems caused by lung diseases. In addition, medical research has found some treatments that actually help to cure some lung diseases.

One of the treatments revolves around stem cell treatment. The Lung Institute is an organization that has contributed greatly to stem cell research, see: The Lung Institute has been able to find ways that stem cell treatment can help to aid in various lung diseases.

The Lung Institute has several medical doctors who have expertise in the area of stem cells. With this expertise, the doctors have been able to help many people who come to The Lung Institute find ways to improve their condition related to the lung disease that they are battling.

One of the sectors that have been full of challenges is the correctional facilities around the country. The main issues have always been connected to the lack of proper technology that can track, report and monitor the activities surrounding the inmates. Until five years ago, it was close to impossible to control the communication going on between the prisoners and their families, and the result was illegal items getting into the facilities, crimes being committed on the inside and even worse end results. This chaos is the situation that Securus Technologies walked into, and with time, they have managed to turn the situation around. It, therefore, does not come as a shock that they received the Gold Stevie Award for Sales and Customer service at the 11th edition of the awards.


The awards are held annually to celebrate executives and businesses that have been outstanding in their respective sectors. This year’s awards, which took place at Caesar’s Palace in Las Vegas, involved more than 2,000 nominees. The number was a 10 percent increase from the candidates of the previous year. There were 53 different award categories and 600 representatives of the different companies taking place in the awards.

While receiving the award on behalf of the business, the senior vice president in charge of operations at Securus, Danny De Hoyos stated that the corporation had always placed the happiness and satisfaction of the customers over and above everything else at the company. He added that this was the one principle that was helping them attain the success level they were enjoying.


One of the judges at the event also spoke about the awards and said that the business growth and customer care quality that had been demonstrated by Securus was commendable. He added that their willingness to adapt to an ever-changing climate was one quality that would take them very far.



Life Line Screening is a wellness facility based in Independence Ohio that uses preventive screening to detect ailments. They offer their services in community-based centers, such as the churches, corporations, and senior centers. The preventive screening offered are painless, safe, faster, and affordable. They also don’t require the use of instruments into the body and require less or no prior preparation. Life Line Screening engages the use of highly experienced technicians who use state-of-the-art equipment to perform the procedure. The results are later analyzed by a group of qualified doctors. The results aim at providing the patient and his or her doctor with reliable information that facilitate treatment commencement and or lifestyle changes that can prevent further damage by the disease.

Diseases Screened

Founded in 1993, Life Line Screening is dedicated to providing important information to individuals. Through their E-Newsletter, patients are advised on lifestyle changes to make to control chronic diseases as well as prevent such diseases. Life Line Screening specializes in health screening, carotid artery screening, atrial fibrillation screening, cholesterol screening, peripheral arterial disease screening, osteoporosis screening, diabetes, and heart disease screening.

Click here to learn more about Life Line Screenings.

Methods of Screening

Life Line Screening uses three types of screening, such as Ultrasound screening, which uses high-frequency sound waves that are directed at the body and echoes returned are recorded. The facility uses a Doppler Color flow ultrasound technology for screenings such as abdominal aortic aneurysm screening. The second method is the Finger-stick blood screenings. In these screenings, the soft pad of the finger is pricked to collect a few drops of blood. The facility uses lab-accurate instruments that are FDA approved. These screenings mostly detect important risk factors for diabetes and heart diseases. The third method is the Limited electrocardiograph that is used to detect irregular heartbeat. This condition increases chances of stroke.

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Clay Siegall is the President, Chief Executive Officer as well as a member of the Board of Directors of Seattle Genetics.

This firm has been developing a diverse portfolio that includes clinical and preclinical product candidates. All of these are targeting various cancer as well as autoimmune indications. This company is a leader in antibody technologies. It is mainly known for its antibody-drug conjugate platform.

Dr. Clay Siegall has been responsible for guiding Seattle Genetics’ activities for raising capital. He has managed to secure over $330 million. This has been through public as well as private financings. It would also include the initial public offering of the company in 2001. Also, this company has been responsible for entering into multiple strategic collaborations. One of them is the exclusive worldwide collaboration agreement that was signed with Genentech for SGN-40. It is valued at over $860 million. There have been several other ADC collaborations. These would include those with Genentech, MedImmune, besides CuraGen, Bayer as well as Progenics. All these collaborations have managed to generate over $65 million. This has been since 2001.

Clay Siegall was working with the Bristol-Myers Squibb Pharmaceutical Research Institute. This was from 1991 to 1997. This was before co-founding Seattle Genetics. He was with the National Cancer Institute, National Institutes of Health from 1988 to 1991. Today Dr. Clay serves on the Board of Directors of Alder BioPharmaceuticals which is a private biotechnology company. He is also on the Board of Directors of the Washington Biotechnology and Biomedical Association (WBBA). Dr. Clay Siegall is on the Board of Governors of the Fred Hutchinson Cancer Research Business Alliance. He has received his Ph.D. in Genetics from George Washington University. He has earned a B.S. in Zoology from the University of Maryland.

All this has been a result of the expertise of Clay Siegall as well as his hard work in order to take his firm to new heights. He enjoys a good reputation, and hence he is on the Board of Directors of a large number of Associations. He is the guiding force behind his company.

As the internet is continually becoming more populated and incorporated into daily routines, business owners are starting to understand the importance of keeping a clean reputation online. Nowadays, web surfers can find out many details about virtually any business with a simple query from a search engine. Huge authority sites like Yelp play an integral part in a business’s success and longevity, and if not handled correctly, can cost a company a considerable amount of revenue.

When doing business with a new company, many individuals often search the company online to gauge its reliability and previous customer relations. Online Reputation Reviews and Google reviews often showcase on the first page of results which often give a bird’s eye view of previous customer feedback. If it’s not in good standing, the company itself is at risk.

Recently, outlined the importance of online reputation management and tips to begin focusing on one’s online reputation, as described here. Within the article, readers are given a few ways to monitor their online reputation, correct issues with previous customers, and how to effectively push down negative reviews on search results. The article itself is an awesome starting point for those interested in Online Reputation Management and provides a good amount of actionable tips that can be applied almost immediately.

Of course, ORM is a slippery slope to climb and its something that needs to be stayed on top of. A business that has a perfect reputation online provides safety and reassurance for individuals or businesses that have never interacted with the company before. On the other hand, a company that had horrible ratings often is skipped and left without a sale. Any business that does not put the time or money into online reputation management is leaving a huge risk for leaving money on the table for their competitors.

As time goes on, customer reviews and feedback online continues to become an essential part of doing business. We’ve all seen companies or products online that have horrible ratings, and this typically evokes the feeling of worry or untrustworthiness.

This giant forex market and hedge funds guru was born in 1930. He fled from Hungary which was under Nazi occupation in the year 1945 during the Second World War. After a career with several firms in the finance business, George Soros established the Soros Fund Management in 1970.

His claim to fame was the short-selling of $10 billion that he did of the British Pound Sterling in 1992. He ended up breaking The Bank of England and netting a profit of $1 billion in just that one day.

George Soros has over the years been an active philanthropist donating tons of money to the minorities who are mostly discriminated for being who they are. He has had many achievements and is currently the #19 world’s richest man.

George’s Profile

George Soros is described as a Hungarian-American investor who is known for the following roles.

Manager of Soros Fund Management
He founded the Open Society Foundations
He is the advisor of Quantum Fund

Soros graduated from the London School of Economics and during this time he was a waiter and a porter. He earned both his Bachelor of Science and Master of Science in Philosophy from the same school.

The Philanthropy Work For Justice And An Open Society

George Soros believes in a free world where there are no borders and excessive restrictions that segregate the minorities and the other members of society who are perceived as different. This is the reason why he has over the years donated over $12 billion to charity for these causes on Investopedia.

Open Society
He is the chairman and founder of an open society which aims at the elimination of discrimination and intolerance of people who are different. It consists of a network of foundations that include several partners, projects and spans more than 100 countries worldwide.

He actually began his philanthropy when he was giving black South African students financial aid for scholarships during the apartheid period and in 1980 provided photocopiers to print banned texts in the Communist Eastern Bloc onNYTimes.

Having been a refugee in the Second World War in Hungary, Soros promised to give away $500 million to refugee organizations to take care of them. He also advocates for LGBTQI rights, sex workers rights and minorities in general. For more information, visit

The Causes He Supports

The following are some of the things that he supports:

He was behind the movement for same-sex marriage
He supported the move to integrate Europe’s, Roma.
He is all for taking away borders

In conclusion, George Soros is the biggest philanthropist and the freest man you will ever read about, his aim being to make the world a better place actively and to do away with the intolerance that people face among other injustices.


Oh, the world of Anime. What is Anime? The Google definition is “a style of Japanese film and television animation, typically aimed at adults as well as children.” Some are skeptics, let them get stuck in the “I don’t watch cartoon” mindset. Amine is so much more that animated artwork. There are life lessons to learn, romance to follow, and fighting skills to learn, and even the best sports anime to get you cheering. Anime isn’t just about creative artwork; it’s also about creative writing.


A favorite of Anime fans is “Naruto.” Created by Masashi Kishmoto (Both artwork and storyline), Naruto has a following in many countries besides Japan. The main character, Uzamaki Naruto, is a teen ninja who is trying to find his way in a world where others fear and scorn him. You can’t really blame them; he does have an evil fox spirit trapped inside of him. However, his Sensei, Hitake Kakashi trains Naruto and two others, Sasuke Uchiha, and Sakura Haruno, to fight. Through this lifestyle Naruto finds meaning in his life. There is humor, some teen crushing going on, and some sage wisdom, and ninja fighting. There’s so much to love you’ll think you’re watching a harem anime.


Some favorite Naruto quotes:


“On that day, you taught me that solitude is painful! I understand that so well right now. I have family, and I have friends but if you’re gone… To me… It will be the same as being alone.”

Haruno Sakura (Naruto’s crush)


“To know what is right and choose to ignore it is the act of a coward.”

Hatake Kakashi (Sensei)

Capitol Anesthesiology Association (CAA) based in Austin, Texas has a reputation


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