Transformers movie franchise has made significant revenues in the entertainment world significantly. As an outcome, JD.com (Jiangdong) is taking advantage of movie’s success and partnering with Hasbro and Paramount, which are major companies in the entertainment industry across the globe, to release this year’s sequel titled “Bumblebee.” This film is about a robot/car named Bumble, which found itself in a junkyard in California in 1987 when trying to run away from the war on his planet. After being revived by 18-year-old Charlie, who is trying to find her identity, she learns that the car is unique.

It is relevant to note that this is not the first time that Jiangdong is getting involved in the release of a Transformers sequel. In 2017, the entity collaborated with Hasbro in releasing “Mission Red,” which featured Red Knight and Optimus Prime, as they fulfilled their goal of protecting the energon fuel source. In partnership with Hasbro, JD.com has also put life into Red Knight by presenting to fans an action figure of the robot. Since its release in December 2018, anyone who wants to access this version of Red Knight can only use Jiangdong.

JD.com is one of the largest online companies in the retail industry in China, and it was established in 2004 by Richard Liu Qiangdong. Richard Liu decided to take the business into the e-commerce arena after the then computer accessories business which he had started in 1998 risked closure due to the SARS epidemic that was experienced in 2004. Currently, the company’s assets are worth about $60 billion. Jiangdong has succeeded by taking advantage of partnerships and business opportunities that present themselves. As an outcome, the company launched a sales promotion titled “Super Bumblebee Day,” which played a significant role in boosting the company’s revenues as it coincided with the January 4 release of the film in China. JD.com has more than 300 million customers who are mainly in China. This customer-base benefited companies such as Panasonic and Hasbro, among others, significantly. The customers bought the available bumblebee themed products from all companies by making orders through the JD.com platform.

Jingdong’s Facebook Page.